Choosing a Name

Domain names can make or break an online business. That is, either a domain name will work for you; or it is just useless and you would have to rely on heavy online marketing.

A domain name that works is one that is easily remembered. If a user happens by your site one time and likes the content, he/ she will have no trouble remembering your site’s name and coming back again. The can’t-lose easily remember-able names are, of course, the brand names. We all know the website for CNN, Nescafe and Audi, right? A-ll we need to do to look them up is time their name and add a ".com."

For business newbies who still would not have a brand name to rely on, a good domain name will include the service you want to offer. If, say, you offer web design services and brand your service line as CYS, you will be better off with a cyswebdesign.com domain name than a cys.com domain name. Here, you rely on name recall and service association. As you build your business and clientele-base, that is when the brand and the service begin sticking to mind.

Another advantage of having your service included in your domain name is search engine site ranking. Online marketing involves a lot of keyword optimization on and off site. On-site includes having your keywords in your domain name, meta data, and site text content. Those sites that have the keywords optimized in all three areas are bound to get higher ranking in search engines such as google and yahoo. A domain name that works should also help your online ranking.